Spearheaded complete redesign of HR and payroll platform, improving usability ratings by 40% based on user surveys involving 20 participants.
Designed employee self-service mobile app after conducting user research with 50 employees and market analysis of 3 competitors.
Defined problem statements, identified target audiences of 3 distinct personas, generated ideas through techniques like mind mapping and ideation sessions involving cross-functional teams of 8 members.
Prioritized 5+ ideas based on feasibility, viability, and desirability criteria, developing 3 product concepts and user scenarios.
Refined visual design elements adhering to 10 established UI patterns and best practices, creating detailed UI specifications and design documentation spanning 40+ pages.
Facilitated design integration during company acquisition, merging platform designs with 2 other products.